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The Media Landscape
What exactly is the Media Landscape?
Given the proliferation of traditional and new
advertising media opportunities, the competition for
audience has never been greater. From the client’s
perspective this competition can dictate that a lower
advertising “spot” rate is paid – but, potentially and
indeed practically, for a massively reduced or
fragmented audience delivery. Therefore, with so many
media options available, how much greater is the
required media mix in order to reach the same target
market, to the same level, that might have been
delivered by one advertising platform in the past?
Indeed, if is solely down to an advertising medium
delivering numbers, are those people listening young/old
enough; in the right location; actually watching or
fast-forwarding the advertising break in a programme or
indeed buying from the client advertising on page 3 or
his competitor on page 5?
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How will you decide...? Let MCDI Help you... |
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Print?
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Audio?
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Visual?
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New Media?
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Phone: +3531
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Fax: +3531
4929426 |
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