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The Media Landscape >
Why Unaddressed Mailings?
In addition to insisting that no more than four leaflets
be delivered in any distribution in which our client is
included, MCDI has received guarantees that no two
competing leaflets, in terms of client or service, shall
be included in the same distribution. Receiving such
guarantees has helped determine the distribution
contractors with which we will partner and those with
which we shall not.
As a professionally produced and targeted leaflet is a
‘solus and personal medium’ the advertiser is brought
into the customer’s home environment. The message
delivered is therefore relevant to that environment and
the strength of a national brand can be further enhanced
by a local, immediate and friendly association – the
local manager, branch, personality, etc.
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Lifestyle targeting |
Doormat Impact
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This broadens the base of potential client recruitment as
opposed to communicating only with the existing customer base. |
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Uniquely putting the initiative or promotion in the hands of a
target market at home in a relaxed environment – If it can fit
through the letterbox, there is no limit to the creative
potential |
No Personal Details |
Immediate
interaction |
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Less
threatening or intrusive than direct mailings. Can be
75% less costly than direct mailing & effective
targeting and appropriate presentation can create
immediate interaction - a personal approach does not
always require a customer name |
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The consumer becomes instantly
involved with the ‘solus’ message. There is no conflict
for attention with programmes or editorial.
The communication is the environment/editorial. |
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Email:
info@mcdi.ie |
Phone: +3531
4927614 |
Fax: +3531
4929426 |
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