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The Media Landscape >
Assisting Our Clients
While MCDI provides national coverage, no unaddressed
mailing body or organisation can guarantee 100% coverage
of all homes in Ireland, within normal timescales
relevant to a marketing campaign.
This situation has been dictated by a number of factors,
not least of all lack of access to certain letterboxes
and apartment complexes or those houses with signs
requesting no delivery of unsolicited mailings.
We will not deliver to these homes if for no other
reason than it reflects badly on our clients. Also,
unless specifically requested, we will not normally
deliver to holiday homes as this can cause litter,
clutter and annoyance.
MCDI’s deliverable quantities are calculated on an 80% -
90% coverage figure and established deliverable volumes within specific distribution areas.
It is this quantity that we quote and for which we charge!!!
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MCDI will plan in accordance with the client’s
targeting requirements:
• National Campaign
• 80% - 90% of Homes
• Sub Demographics Nationally
• Geographical/Demographic
• Based around outlet locations
• Regional/National Up-weighting
• Lifestyle/Socio-economic (Mosaic Profiling)
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Booking
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• MCDI will use
only distribution contractors
• Who can provide the requisite level of service in
specific areas
• Are prepared to meet distribution criteria
• Will, in the main and as far as is possible, utilise
employees for each distribution contract, thereby
increasing control
• Are prepared to provide the necessary administration &
back-up for each distribution
• Who subscribe to an acceptable code of conduct in
representation of our clients
• Will investigate fully and liaise with the appropriate
authorities in cases of complaint |
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MCDI will work on behalf of the client,
liaising with the relevant distribution contractor (s) to ensure
realistic commencement and completion schedules are fully met.
This includes reception, organisation management and
disbursement of leaflet / brochure / sample stocks.
Administrating & Reporting
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MCDI will...
- Communicate fully and regularly
with the contractors and the client to ensure a flow of up
to date information
- Collect and coordinate the
backchecks and verifications of each delivery
- Deal fully with any queries that
arise, removing the client from any distribution issues
- Provide certification of the
distribution as contracted
MCDI & Unaddressed Mailings
- Distributions in a controlled
environment
- Coverage potential of 80%-90% of
homes in any area – charged accordingly
- Flexibility of targeting
- Defined delivery dates
- Planning
- Reporting/Certification
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Home |
Email:
info@mcdi.ie |
Phone: +3531
4927614 |
Fax: +3531
4929426 |
Useful Links |
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