Unaddressed
Mailings
*Distributions in a
controlled
environment
*Coverage potential of 80%-90%
of homes in any area (charged
accordingly)
*Flexibility of targeting
*Defined delivery dates
*Planning
*Reporting/Certification |
Our Services
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MCDI is an independent agency which provides a
door-to-door distribution management service to ensure
the highest of professional standards are available to
you, the client, as you would expect from any
professional advertising/marketing medium.
Working on behalf of our clients we provide a full
schedule of services to ensure that their message
actually reaches the target market – on time.
Our services include:
- Planning
- Scheduling
- Managing
- Researching
- Reporting
We at MCDI appreciate that it is
necessary to be able to respond quickly and
professionally to circumstances which dictate a direct
communication with a customer base. In order that we
might be of assistance in this respect and to provide
the greatest possible levels of flexibility and support
to you, the customer, we have simplified our booking and
our stock delivery systems as far as is possible.
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Planning |
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Through the services and good office of
one of our 'preferred partners' in unaddressed mailings, MCDI
can, at a negotiated rate, gain access to Mosaic Profiling
information for leaflet distributions. While we do not have
direct access to the research information, our partner has an
exclusive contract with the owners of this research and will
facilitate its use for specific leaflet distributions.
MCDI will plan in accordance with the
client’s targeting requirements:
National Campaign
- 80% - 90% of Homes
- Sub Demographics Nationally
Geographical/Demographic
- Based around outlet locations
- Regional/National Up-weighting
- Lifestyle/Socio-economic (Mosaic
Profiling)
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Sophisticated
Neighbourhood Segmentation System
- Official Census of Population - based data
- Combined 3rd party consumer behaviour data sets
- 32 Neighbourhood types each
displaying distinctive consumer purchasing
behaviour, lifestyles and socio-economic
characteristics
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What is Mosaic Profiling?
- Mosaic Profiling defines 10
distinct groups of consumers
- Which are further broken down into 32
detailed types
Some examples of the Groups included:
- 'Established Affluence' who are found
in large detached homes in the most attractive and
wealthy areas in the country;
- 'City Singles and Sharers' whose
cosmopolitan environment reflects a desire to be closely
involved with the animation of city life.
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Booking |
In order to avoid disappointment in terms of
meeting the desired distribution dates, we would suggest that
2-3 weeks’ notice of a forthcoming distribution be allowed to
ensure availability as we will not allow leaflets which compete
in sector or service to be distributed together. However, when
this notice is not possible, we will go that extra distance to
accommodate your requirements.
- MCDI will use only distribution
contractors who can provide the requisite level of service
in specific areas
- Are prepared to meet distribution
criteria
- Will, in the main and as far as is
possible, utilise employees for each distribution contract,
thereby increasing control
- Are prepared to provide the necessary
administration & back-up for each distribution
- Who subscribe to an acceptable code of
conduct in representation of our clients
- Will investigate fully and liaise with
the appropriate authorities in cases of complaint
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Stock Delivery / Scheduling |
Our stock delivery terms are
simple. We prefer the stock to be in the designated
warehouse on the Wednesday preceding the ‘Week
Commencing Distribution’. This allows us adequate time
to properly check the quantities and to disburse the
leaflets to the distribution teams. Should delays be
experienced in the printing process, we can accept stock
up to the Thursday afternoon preceding the week
commencing distribution on the basis that we are kept
informed as to the anticipated time of arrival.
All leaflets should be bundled in 100’s or 200’s,
uniformly packaged in cartons with the quantity
identified on the packaging. All versioned leaflets must
be clearly identified on the packaging with the
distribution area clearly marked. It’s that simple!
MCDI
will work on behalf of the client,
liaising with the relevant distribution contractor (s)
to ensure realistic commencement and completion
schedules are fully met. This includes reception,
organisation management and disbursement of leaflet /
brochure / sample stocks.
Click here for our stock
delivery & packaging instructions...
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Administration & Reporting |
- Communicate fully and regularly
with the contractors and the client to ensure a flow
of up to date information
- Collect and coordinate the
backchecks and verifications of each delivery
- Deal fully with any queries that
arise, removing the client from any distribution
issues
- Provide certification of the
distribution as contracted
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Completion
Accountability
Control
