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Our Clients
At MCDI we represent our
clients in the management of each distribution contract
and have the cooperation of the companies which we
employ in moving our industry forward in terms of
professionalism.
Should a problem arise, it is MCDI that answers the
query or complaint, removing our client from the sphere
of blame. We provide
weekly updates on distributions and can
provide ‘ad hoc’ updates. We check, verify and confirm
completion and work with our contractors to ensure
timelines are met as far as humanly possible. Should we
experience delays, we expect and receive notification
from our contractors to enable our clients to be
pro-active in their reporting. |
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Junk Mail Is Only Junk Mail If
It
Is Of No Interest To The Recipient
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As an extension of
your business or a member of your team, we bring
accountability and control to one of the few
advertising/direct marketing media platforms that has
experienced substantial growth over the last decade
throughout Ireland and the rest of Europe. |
Door – to – door distributions are
increasingly proving to be one of the more cost-effective
vehicles through which clients from every sector, wishing to
communicate or interact with their existing customer base or
recruit new customers, can supply information in detail and
attract an almost immediate response depending on the trigger
mechanism included in the solus & exclusive message that is
their leaflet.
Media
Communications Direct (Ireland) Ltd. will assist our
clients in: |
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Planning
MCDI will plan in accordance with the
client’s targeting requirements saving you both time &
money:
- National Campaign
- 80% - 90% of Homes
- Sub Demographics Nationally
- Geographical/Demographic
- Based around outlet locations
- Regional/National Up-weighting
- Lifestyle/Socio-economic (Mosaic
Profiling)
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While MCDI provides national coverage, no unaddressed mailing
body or organisation can guarantee 100% coverage of all homes in
Ireland, within normal timescales relevant to a marketing
campaign.
This situation has been dictated by a number of factors, not
least of all lack of access to certain letterboxes and apartment
complexes or those houses with signs requesting no delivery of
unsolicited mailings.
We will not deliver to these homes if for no other reason than
it reflects badly on our clients. Also, unless specifically
requested, we will not normally deliver to holiday homes as this
can cause litter, clutter and annoyance.
MCDI’s deliverable quantities are calculated on an 80% - 90%
coverage figure and established deliverable volumes within
specific distribution areas.
Why Unaddressed Mailings?
- Impact without duplication/competition
- Low media clutter
- Targeting and campaign size specific to audience profile and campaign
objectives
- Generates rapid response depending on call to action
- Practically unlimited creative opportunities
- Flexibility of timing
- Cost effective coverage
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